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Privacy Policy

Wallena · effective 22 September 2026

In short: the app collects no personal data, shows no ads and does not track you. Your photos and videos never leave your device. The details follow.

What stays on your device

Your photos and videos. When you turn your own video into a Live Photo, all of it happens on the iPhone itself. The file is sent nowhere — not to us, not to anyone.

Saved wallpapers. The app asks for add-only access to Photos. It cannot read your library; that capability is not built into it.

Settings and creator code. Stored locally and deleted together with the app.

What goes to the server

Only when you tap to generate a wallpaper from a description:

WhatWhy
The text you typedThe image is made from it. Passed on to OpenAI
Chosen style and screen sizeSo the image fits your device
A random install numberRequest limits. Generated by the app itself, not tied to your identity
The request's IP addressAbuse protection. Kept for a limited time, never used for advertising

The finished image comes back to the device. We keep neither the descriptions nor the generated images longer than the request needs.

Usage counters

To see which parts of the app people actually use, the app records a few steps on our own server: app opened, a catalogue wallpaper opened, a wallpaper or Live Photo saved, the generate button tapped, the Pro screen shown, a subscription bought. Each record holds the same random install number, the step name, the wallpaper style or source, the app version and the time.

It never holds your description text, your photos, your name or your Apple ID. There is no third-party analytics SDK; the records go only to our database and are used only to improve the app. They are deleted after 12 months.

What we do not do

Who else is involved

Children

The app is not directed at children under 13 and does not knowingly collect their data.

Your rights and deleting data

Everything stored on the device is removed when you delete the app. We hold no server records tied to your identity, so there is nothing to delete there. If you still have questions about data, write to support@upmedia.group.

Changes

If this policy changes, the updated version appears at this same address and the date at the top of the page changes with it.